Work at home Course Part I
How to do it tips for getting into the lawn and garden, giftware statuary business or whatever other type of busines your devious little mind can come up with to sell 3 dimensional items.
Be Your Own Boss
You want a business of your own. You could use some extra cash. You're not afraid to work for it, you just need some direction in setting up and getting going. Well work at home fans here's your chance to see how it's done. Experience firsthand the process of designing, sculpting, mold making, pouring, painting, and marketing of a giftware item or lawn and garden statue. See how a three dimensional figure advances from the idea stage to a product on store shelves. Then take this knowledge and use it to set up your own work at home business.
Survival in a changing world
The times ahead are uncertain. Survival is your primary concern. Be safe, learn how to take in money now before major problems strike. A small home business like this may be just the hedge your family needs against the loss of it's income or
perhaps you'll only want to earn some extra spending cash. An ornamental casting business like this can work for you in either scenario. It is easy to do and requires little start up cash. A garage, basement or out building can serve as your workspace.
In the following pages we will walk you through the entire entrepreneurial process of taking one product from start to finish. This is just a guide to show you how a home made product could be brought to the market. I have chosen a sculptured product. Your leanings may be more toward utilitarian or industrial items. There is plenty of leeway for you to take the information given and forge ahead in your own direction. It's all up to you. Take the information, adapt it to your needs and go make money like crazy! That's the point of this exercise. It's easy, you can do it! Come up with the best idea you can. Think it through. Stick with it and you will be successful!
I wish you the greatest of success in your endeavors.
Ready to work at home ? Let's do it!
A rough estimate? Probably about $200.
Broken down like this $30 -$60 for plastiline clay. Latex rubber $40. Plaster $25.
Water clay and miscellaneous items $60 -$80.
O.K. I'm in. How Do I Start ?
Chase the bats out of the belfry and blow away the cob webs, 'cause there's a brain hurricane a comin' thru!
This article is about innovation, getting a brand new product into the marketplace.
So the first thing you need to do is come up with a good idea. Easy to say, right?.. but how is it done? Creativity works like a motion picture camera that plays prospective ideas on the movie screen of your mind. You have to put new information in to stimulate the pictures and thinking processes, then fine tune it. Get out of your usual rut, air out your mind. Go to stores, look at books, watch TV and movies, all with the intent of getting an idea for a new product. This is not for the purpose of copying someone else's idea. The input of fresh visual material will give your mind a library of new information to draw on. You need to stimulate the creative juices. Seriously put in the effort, research and study every thing that you can, then let go . I liken it to drawing back a bow. It's not until you release the draw string that the arrow flies to the target.
You Can Do It!
"Sgt., take that hill, and while you're out there, find me a new statuary idea. That' s an order."
Give your mind the direction to find the answer. Until you give the order, your brain thinks it can lounge around drinking rum and Coca Cola while you put in all the leg work. The mind, when given a project to work on, will search your memory banks for a solution. One day the idea wil pop into your head when you are not expecting it. All you have to do is direct it to do so. Learn to constantly keep your eyes and ears open for new statuary ideas. You'll start to think outside the box. Consider that molds can be used for other things than plaster or concrete casting. Chocolate , soap, candles, resin, and ice sculptures can be cast in molds. Each category is a world unto itself. Consider that the selling of molds themselvs can be a profitable business.
The act of actually committing to start this business will help open your mind to worlds you never knew existed.
What if my idea isn't good enough ?
Your product or idea doesn't have to have mass appeal to be successful, just so it appeals to a certain segment of the population. If you sold one mold of a Polar Bear to 1/2 of 1% of the people on our planet, you would have more money than you could stuff into a wallet the size of Alaska . . . And remember the internet reaches everywhere. The world marketplace is at your doorstep!
Some points to consider in choosing a product to create
Choose something for your creation that fills a need or addresses a lack in the market place. If it creates an emotional response in people such as "Oh, I really like that !" or "I could use one of those." then you are on the right track. It's good to get a sampling of opinions, just weigh their validity carefully. Family and close friends may be reluctant to tell you the truth, for instance that your idea sucks really big time. Fortunately my kith and kin do not seem to be blessed with that inhibition. When I was casting about for a subject to sculpt for this project I overheard some people mention that hedgehogs are very popular in England . As I researched hedgehogs in books and on the internet I became more and more convinced that this would be a good subject for a statuary item. The roundness of the curled up hedgehog intrigued me. Knowing that humans are more naturally attracted to round forms than square, sharp or pointed ones was a factor in the hedgehogs favor. I decided to invest my efforts in sculpting the little four legged ball of spines.
5 More than one, makes 6. Duh!
Stores don't like to have one lone oddball looking piece on thier shelves. It gives a hodge podge look to thier entire estanblishment. They're into coordination and symmetry and unless you design a piece that matches a line of products they already carry, it's going to be a tough sell. Once we start out on this mission we will have to create at least 5 more original statuary items to go with the hedgehog. Knowing this ahead of time we boldly march forward on our quest. We have to start somewhere so the hedgehog will be the first one.
It hasto look and be worth the asking price at least to the targeted market. To some people it won't be worth 2 cents no matter how good you make it. Others will feel it is a tremendous valueat any price. Your objective is to get the greatest number of people to feel that it is a great value at the asking price. You do that by using words and pictures in your ads that describe your product in the best light. Then make sure that the quality really is that good. You might short change the public once but they'll never buy from you again if you do and they'll be sure to tell every one they know about the terrible experience they had at your hands.
It can be a functional or purely decorative item. If it is both, you' ll have an even better chance at success.
Cute and pretty out sells scary and ugly, every time. That doesn't mean you shouldn't make an item because it's ugly or scary. It just means that people would rather have one type of thing in their home than another. I love to sculpt gargoyles, but angels will outsell them 4 to 1. If I want to sell gargoyles, I have to target my market carefully and specifically. I'll have to work harder and direct my promotions at that small but deeply devoted and perhaps slightly disturbed fringe element of society. Some people are proud to be part of a small select group and are willing to purchase items to express that individuality. You just have to find a way to reach them... that's why they invented the internet.
Go after your passion.
Don't sit and try to think up what the next great trend is going to be. If you're in this because you really love it , then make what you really want to make. Chances are that if you would like to have one, others would also. Anyway you'll work harder and longer at something you really love and believe in and the rewards will be greater than if you do something you weren't into all that much to start with. On with the next step.
"He rolled his big sleeves up and a brand new world began "
After you have decided what wll be the best idea for your fledgeling business, you'll have to sculpt an original model or have someone do it for you. As I mentioned, I have chosen a hedgehog as the subject matter for my project. It has possibilities as an interior decorative item, or it can be placed outdoors in the garden. I'll make it slightly cute rather than extremely realistic and because it will be different from any other hedgehog on the market, it will fill a niche for hedgehog lovers.
In the photo below, I'm sculpting the hedgehog out of Roma Plastilina #2. A sculpture like this is called a model or sculpt in mold making terms. If you want to sound like a person in the know when talking to a model shop or mold maker, refer to your creation or the job you are proposing as a "sculpt".
Plastilina is my material of choice for model making. It is an oil based non-hardening clay. It has excellent modelling characteristics. I've been using Roma Plastilina to create my sculpted models for over 30 years. It holds detail well and shapes easily with the hands. I have used 2 glass beads to create perfectly round eyes. When doing sculptures like these, I research the subject matter through books and internet sites. It gives me more of a feel for the subject and allows me to infuse certain characteristics into the clay model that wouldn't have come through if I had not put in the extra research time. Start out by just getting the rough shape.
Look at everything you can with the intent of coming up with a new idea
Get some plastiline or other modeling material and sculpt a model
One down lots more to go.
You are to be commended. You hung in there for one whole page. A lot of people would have quit long ago! Thank You!